BACHELOR OF ARTS IN

COMMUNICATION AND MEDIA ARTS

The BA Communication and Media Arts (BACMA) program trains students to be effective and savvy communication and media specialists who use their skills critically, creatively, and imaginatively, while imbuing social consciousness to become leaders in their own field who will contribute to nation-building and uphold social justice.

 

BA Communication and Media Arts is a program reinvented in 2018 from the former BA Communication Arts curriculum. The program streamlined two major tracks (Media Arts, and Speech & Corporate Communication) into an integrated, dynamic, and expansive learning experience that will provide students with flexible career opportunities as communication and media specialists.

Why Take a

BA Communication and Media Arts?

The BACMA program aims to equip students with critical and practical skills in communication and media technology. This program encompasses diverse channels, media, and modes of interaction utilizing both the basic and applied communication emphases. As such, the students undergo hands-on communication intervention projects and immerse themselves in various corporate and development activities. 

Career Opportunities

BACMA graduates are employed as corporate communication executives, media production staff, public relations officers, business process outsourcing specialists, theater artists, video production staff, advertising executives, web designers, teachers, communications and market researchers, speech writers, and print and broadcast journalists.

Graduates of the program also work in the following fields:

Academe

Teaching

Research

Corporate and Business

Marketing and Advertising Executive / Researcher

Corporate Communication Executive

Information Technology

Web and App Interface Design

Content Creation

Social Media Management

Media practice and Public Sector

Audiovisual and Theatre Productions

Journalism

Advocacy Campaigning / Campaigns Director

High-Caliber and Dedicated Mentors

Looking for an expert in a specific field? UP Mindanao has a pool of faculty members who are experts in their respective fields. Our experts are available to provide insights, analysis, and commentary on a wide range of topics, from science and technology to humanities and social sciences. Visit our website and use our “Find an Expert” tool to connect with the right person for your needs.

Get to know our teaching staff 

Curriculum

Bachelor of Arts in Communication and Media Arts courses you should know:

Core Subjects
  • Introduction to Communication and Media 
  • Introduction to Communication and Media Theories
  • Fundamentals of Design in Communication and Media
  • Ethics in Communication and Media
  • Fundamentals Writing in Communication and Media
  • Fundamentals of Strategic Communication 
  • Communication and Media Campaigns
  • Media Production
  • Communication, Media, and Society
  • Communication, Persuasion, and Social Influence
  • Research in Communication and Media
  • Production Research
  • Advanced Topics in Communication and Media Research
  • Special Topics
  • Internship (Practicum)
  • Undergraduate Thesis
Revised General Education Courses
Check Prospectus

Ready to Make a Mark?

How to Apply?

To maintain its high standard of education and to maximize its limited resources, the University has had to limit slots for freshman admission to its various degree programs. For more details, prospective students may visit the site of the UP College Admissions.

UP College Admission

Contact

a/Prof. Melissa Claire I. Barrera-Yap
Program Coordinator, BACMA
Department of Humanities
College of Humanities and Social Sciences
University of the Philippines Mindanao